Driving value through strategy, innovation, and compelling content.
Here is just a sample of recent projects.
Innovation program design
Collaborated with leaders on a series of innovation lifecycle “how-to” e-books for their ground-breaking innovation program, unleashing new ideas, products, and value.
B2B Content Marketing
Created custom, engaging e-books and timely whitepapers on vital topics, utilizing proprietary surveys, customer insights, and executive interviews.
Customer journey mapping
Analyzed market trends and leveraged industry expertise to create auto claims journey maps and B2B marketing content.
New Business model design
Conducted detailed risk pricing analysis and collaborated with leadership on innovative insurance business model designs for future revenue streams.
B2B content Marketing
Developed a series of original SEO content marketing articles on customer and competitive trends for B2B
“smart e-payments” platform leader.