BUSINESS AS UNUSUAL: IMMEDIATE INNOVATORS, STALLERS AND WASHOUTS

Innovating through a crisis is critical. It’s well known that innovation is required to stay relevant amidst ongoing technology disruption and through up-and-down economic cycles. But it’s even more critical in response to exogenous political or public health crises that can upend entire industries and ripple through the whole economy in a matter of weeks, not months or quarters.